Are you different, or are you unique?
When it comes to creating and branding your business, you will hear many times about how you HAVE to stand out from the crowd - you HAVE to be different.
But what is difference? How is that important?
Being different is showing what you do which is unalike to other similar services.
Think of it like being a red pencil in a row of beige ones.
but what if we told you that making your company different may not be the secret code to success?
having your business be UNIQUE is.
Being unique is so similar, yet extremely distinct from being different. Being unique is being one of a kind - there is nothing else that can compare to your services.
Let your business be the pen in the row of pencils.